(Download)->Data-Driven Design: Improving User Experience with A/B Testing - Rochelle King

PDF BOOK Data-Driven Design: Improving User Experience with A/B Testing

By : Rochelle King

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Book Synopsis :

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you?ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.Want to determine if a new color will improve your website?s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.Get best practices for analyzing and applying user data when making design decisionsLearn different approaches to data-informed designUnderstand potential pitfalls when relying on dataGet an insider?s view of how to make data-driven decisions

Book Detail :

Author : Rochelle King

Pages : 300 pages

Publisher : O'Reilly Media

Language :

ISBN-10 : 1449334830

ISBN-13 : 9781449334833

 

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